Notes from the work

Specific problems, found in real audits.

Short, practical notes from the sites and booking systems we build. No filler, and nothing you can't check yourself.

Search visibility

The sitemap that was sending Google to 70 pages that didn't exist

How to check, in about two minutes, whether your own sitemap is pointing search engines at nothing while your real listings stay hidden.

Search visibility

Why your listings don't show up on Google, even though the site loads instantly

The difference between what a visitor sees and what a search engine sees, and why page speed doesn't close that gap on its own.

Bookings and tracking

How you count the bookings you send into someone else's system

Why one link for every channel leaves you guessing, and what to do when the partner you refer to only has a contact form.